The Kmart division has deepened its support for The Reach Foundation and Smiling Mind charities to help provide young people with access to skills that will help them thrive in life and fulfill their potential. 

About 70 per cent of Kmart's team members are aged under 21 and The Reach Foundation and Smiling Mind delivers crucial support to the wellbeing of young people and their families. Over the past five years, Kmart, along with its generous customers, have raised over $1 million for causes that support young people, and Kmart has this year donated an additional $100,000 to each of these organisations. 

The Reach Foundation helps about 40,000 young Australians every year to navigate life's challenges, helping create generations of confident, self-aware, and passionate people.

Smiling Mind provides accessible, life-long tools to support healthy minds with a focus on youth-based mindfulness programs through an app. Mindfulness is proved to lead to better attention, memory, regulation of emotions and self-awareness, which can in turn lead to reduced stress, anxiety and depression, better academic skills, social skills  and self-esteem.